Rockstar and West Coast Customs Build $1.3 Million Real-Life Grotti Cheetah

Rockstar Games has collaborated with custom car builder West Coast Customs to produce a fully functional, real-life recreation of the Grotti Cheetah, carrying an eye-watering price tag of approximately $1.3 million.

The one-of-a-kind sports car is currently on display and listed for sale through the luxury British department store Selfridges at its flagship London location. Taking heavy visual inspiration from the 1980s Ferrari Testarossa—a cultural touchstone synonymous with Miami Vice and the aesthetic of Vice City—the custom build bridges the digital streets of Leonida with real-world supercar engineering.

West Coast Customs announced the collaboration publicly, describing the vehicle as an opportunity to own a tangible piece of gaming and automotive history. Before landing on the showroom floor in London, the custom Cheetah was spotted on the road in Miami participating in promotional showcases alongside other modded vehicles styled after in-game models.

While an eight-figure supercar sits far outside the budget of typical players, Rockstar has also rolled out more accessible physical merchandise ahead of launch. For pet owners wanting a nostalgic nod to Los Santos, the developer listed a leather Chop Leash and Collar set for $24.99 on its official store, replicating the gear worn by Lamar Davis’s loyal Rottweiler in Grand Theft Auto V.

The custom Grotti Cheetah marks one of the most extravagant marketing installations in franchise history, highlighting the sheer scale of the promotional campaign leading into the release of Grand Theft Auto VI.

gta-6-banner · Image: msn.com · Original image

rockstar-games-chop-leash-and-collar · Image: msn.com · Original image

Rockstar Games · Image: msn.com · Original image